If you’re a fan of NFL football and Anheuser-Busch, you might want to check out the new Bud Light Football Sweepstakes. This Willy Wonka-style contest is an opportunity to win a pair of tickets to a major NFL game. All you have to do to enter is snap a picture of you holding a gold can and post it on social media. The more fan-oriented the picture, the better. There are six weekly winners. A grand prize winner will be revealed in January.
It’s hard to imagine a brand more coveted than the NFL. During the regular season, 17.4 million Americans tune in to watch games, and 65 percent of those people are men. But that doesn’t mean that brands haven’t been doing their part. In fact, Anheuser-Busch is one of the biggest NFL sponsors, with sponsorship fees totaling $50 million a year, excluding advertising and promotions.
Anheuser-Busch’s “Frogs” campaign was a massive marketing campaign that targeted consumers in the age group between 21 and 27. The advertising agency Advertising Age claimed that the ads tripled brand awareness and were so successful that they topped USA Today’s Ad Track poll for three months straight. The ads had a diverse appeal – they appealed to people of all ages and income levels.
During the 1995 Super Bowl, Anheuser-Busch hired ad agency DDB Needham in Chicago, and produced the “Frogs” campaign, which featured animatronic frogs that croaked out the brand name one syllable at a time. The “Frogs” campaign also featured a neon Budweiser sign, and “Frogs II” featured frogs on the side of a highway.
The company was also up against a crowded field when it came to promoting its beer. Competition from other large breweries, including Heineken of Holland, Lowenbrau of Germany, and Beck’s of Germany, were fierce. But Samuel Adams was a brand that capitalized on this trend by using a patriotic marketing theme and establishing a direct connection with the country’s Founding Father. Another innovative strategy was to place ads around the Boston area, where Michelob has a bottling facility.
The NFL is back in town and that means one thing: the kick-off game. The NFL is a major league sport and the NBC network is charging up to $6.5 million for 30-second ad spots during the game. This is a big deal for a brand like Bud Light that is used to over-the-top marketing. The football sweepstakes is a great way to boost sales for this popular beer brand.
Fans can enter the sweepstakes by snapping a photo of themselves with a gold-canged Bud Light. Then, they must post the picture on their social media accounts, showcasing their true fan spirit. Every week, six winners will be selected and receive a pair of NFL season tickets. The grand prize winner will be announced in January. While this is a good way to spread the word about Bud Light and its brand, there are some catches.
One of these is the limited-edition gold cans. Anheuser-Busch is introducing a special Super Bowl-themed can in order to promote the campaign. The limited-edition “Strike Gold” cans will contain three-strikes of gold, and each can contains a lucky number that can be cashed-in for 51 years of Super Bowl tickets. In California, the campaign is being run differently.
Bud Light is a popular sports brand, and a few of its activations this year include teams from the Super Bowl, the AFC Championship, the NFC West, and the NFL Draft-a-Thon. As part of its NFL football sweep, Bud Light partnered with Denver Broncos kicker Brandon McManus. McManus announced his goal of breaking the NFL record for the longest field goal. To support the effort, he pledged to buy everyone in Denver a beer if he shattered the record. In 2017, McManus hit a 73-yard field goal during a practice session.
The NFL Football Sweepstakes is a chance for NFL fans to win Super Bowl tickets for life by participating in a sweepstakes sponsored by Bud Light. To enter, all you have to do is find a 12-ounce Bud Light with a gold can hidden inside of it. Then, post a picture of yourself holding the can on Instagram, Facebook, or on Bud Light’s website.
The NFL Football Sweepstakes will be held on Sept. 20. Teams that feature Gardner Minshew II at quarterback will be entered for the giveaway. The winner will also win a season’s supply of Bud Light. In some regions, coronavirus infection rates have been increasing. However, despite the recent increases, the league is continuing to host such games and is committed to providing safe and clean environments for fans.
During the NFL Football Sweepstakes, Bud Light is bringing the stadium experience to your TV, and even giving fans the chance to participate with their favorite players through social media. The company has even added a special “Bud Light Showtime Cam” that brings the game to your home. Fans can follow along on Twitter, and Bud Light will select a winner each week. The contest will run throughout the NFL football season and will be open to all fans of all ages.
Willy Wonka-style contest
If you love football, there are several ways to win Super Bowl tickets, but one of the most unique contests involves a golden beer can. Anheuser-Busch, the official beer of the NFL, is running a Willy Wonka-style Bud Light football sweepstakes. During the season, you can find golden cans hidden inside Bud Light packs throughout stores. You’ll have until January 13th to claim your golden beer can.
To win a chance at this great prize, all you need to do is post a picture of yourself holding a golden beer can on social media. Tag @budweiserusa and use the hashtags #LiveLikeAKing and #Sweepstakes to be entered. There are also additional rules, which you can read on the official site. Here are the details. You can find the official rules and enter the contest below.
Stardust Studios is a bicoastal, US creative production company. It created three design-intensive broadcast spots for Bud Light. Sig Gross, a senior creative director at ArnoldNYC, and Brad Tucker served as creative directors. Together, they filmed and produced the TV commercials. The film also features a music video promoting the Bud Light football sweepstakes. The commercial was produced by DDB Chicago and Stardust Studios.
Game of Thrones x Bud Light
The Game of Thrones x Bud Light football sweep is one of the most unique advertising campaigns to date, as it crosses two popular mediums. HBO approached the ad agency Droga5 to come up with the concept, and the brand partnered with Wieden+Kennedy New York. The campaign was developed by Jono Paull, creative director at Wieden+Kennedy New York. The ad features a scene from the HBO show in which the king is confronted by the infamous White Walker. The king is happy and says toasts as each visitor presents the beer. However, when a visitor presents him with a bottle of spiced honey mead, he is insulted and banished to the Pit of Misery.
The ads reference the HBO show Game of Thrones, which returns April 14. The ad features the iconic scene where the zombie-knight Gregor Clegane crushes the head of Prince Oberyn Martell. The ad also features the death of Bud Knight, a character in the show, at the hands of the dreadful The Mountain. Martin wrote the bestselling “A Song of Ice and Fire” series, which includes the show’s popular “Game of Thrones” series.
Another popular “Game of Thrones” commercial was a Bud Light commercial featuring characters from the show. The ads featured the Bud Knight, Gregor ‘The Mountain’ Clegane, and other characters, in a medieval jousting tournament. In one of the commercials, Drogon roasts an entire encampment alive. The full “Game of Thrones” theme song played at the end of the commercial. Afterwards, HBO logo appeared to remind viewers that the final season of the show is coming on April 14.